Product Updates

SimpliFi ID

Weekly updates and announcements for SimpliFi ID.

Updates for SimpliFi ID — CTV, programmatic targeting, and audience-based campaigns. Newest first.

Apr 27, 2026
Competitor Conquesting Tutorial

Step-by-step guide on using SimpliFi ID to target competitors' audiences and win market share.

Jan 9, 2026
CTV Campaign Setup with SimpliFi ID

CTV Campaign Setup with SimpliFi ID — Step-by-step walkthrough of building a video ad campaign from start to finish.

Jan 9, 2026
Audience & Geo-Targeting

Audience & Geo-Targeting — How to select your audience and use geo-targeting to reach specific locations.

Jan 9, 2026
Media, URLs & Budgeting

Media, URLs & Budgeting — How to upload creatives, set destination URLs, manage budgets, and properly launch your campaign.

Jan 5, 2026
Frequency Capping

Frequency Capping — How to control ad exposure and prevent audience fatigue while maximizing performance.

Jan 5, 2026
Addressable Audiences

Addressable Audiences — Reach the right people with more precision and relevance.

Jan 5, 2026
Geofencing

Geofencing — How location-based targeting can enhance your advertising strategy and drive stronger results.

Nov 26, 2025
SimpliFi ID Updates

SimpliFi ID Updates — New improvements making SimpliFi ID easier to use: smarter setup, clearer insights, smoother operation.

Oct 31, 2025
SimpliFi ID Preview

SimpliFi ID Preview — A quick look at what's next for SimpliFi ID.

Oct 24, 2025
SimpliFi ID Training Video

SimpliFi ID Training Video — The long-awaited walkthrough is here. Watch a complete SimpliFi ID campaign being set up from start to finish. Step-by-Step Demo — Learn how to launch, optimize, and manage your campaigns like a pro in just 15 minutes.