Platform Integrations
Zapier to Meta
We understand Facebook can be a little tricky, so we're here to help!
To start with Exact Match Marketing Pixel, please follow the steps below to install your pixel.
If you need extra guidance after this instruction, please don't hesitate to reach out to our team through Exactmatch Marketing Support.
How to Create Zapier Webhook to Facebook Custom Audience
First head to Client Management on your dashboard and click on the integrations button
Go to your Zapier account click on "create" then "Zaps"
Click on "Trigger" > "Webhooks"
Once added make a catch hook: click on "Trigger event" > "Catch Hook"
Copy the "Catch Hook"
Head back to your Exact Match Dashboard and paste the Copied URL into the "Enter Your Webhook URL section.
Go back to Zapier and add the Facebook Custom Audience Click on Action and search for "Facebook Custom Audiences"
Click on "Action event" > "Add Email to Custom Audience"
Sign in to your Facebook account to connect the custom audience.
